Graphic Process
Conceptual sketch of Canister Packaging
Package layout for water filter
Package layout for water filter
Phase 1
Research & Development
Research & Development
- Analyze Client’s, brand and competitive position
- Listen strategically to determine Client’s needs and objectives
- Analyze consumer and purchaser beliefs
- Perform communications audit
- Determine areas of strength and weakness
Phase 2
Concept & Design
Concept & Design
- Hold brainstorm session between Client and EDID
- Explore ways to differentiate Client’s organization from competition
- Initiate appropriate naming
- Present multiple logo and logotype concepts
- Begin development of packaging, signage and marketing collateral
Phase 3
Final Design
Final Design
- Establish look and feel of Client’s identity
- Explore ways to apply logo to various materials
- Finalize design, packaging and graphic collateral
Phase 4
Implementation
Implementation
- Prepare and release final art
- Create design documentation and style guide
- Deliver finished packaging and collateral