edése doret : Integrated Design : Product : Process

Phase 1
Research

• Analyze your company, brand and competitive position
• Listen strategically to determine your needs and objectives
• Analyze consumer and purchaser beliefs
• Perform communications audit
• Determine areas of strength and weakness

Phase 2
Concept &
Development

• Hold brainstorm session with EDID and client team
• Explore ways to differentiate your company
• Initiate appropriate naming
• Present multiple logo and logotype concepts
• Begin development of packaging, signage and marketing
collateral

Phase 3
Final Design

• Establish look and feel of your identity
• Explore applying logo to various materials
• Finalize design, packaging and collateral pieces

Phase 4
Implementation

• Prepare and release final art
• Create design documentation and style guide
• Deliver finished packaging and collateral

Identity

Communications

Digital

Services

Process
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Transportation

Environment

Product

Printing Brochures