Graphic Process

Graphic Process

  • Conceptual sketch of Canister Packaging

  • Package layout for water filter

  • Package layout for water filter

Phase 1
Research & Development
  • Analyze Client’s, brand and competitive position
  • Listen strategically to determine Client’s needs and objectives
  • Analyze consumer and purchaser beliefs
  • Perform communications audit
  • Determine areas of strength and weakness  
Phase 2
Concept & Design
  • Hold brainstorm session between Client and EDID
  • Explore ways to differentiate Client’s organization from competition
  • Initiate appropriate naming
  • Present multiple logo and logotype concepts
  • Begin development of packaging, signage and marketing collateral
Phase 3
Final Design
  • Establish look and feel of Client’s identity
  • Explore ways to apply logo to various materials
  • Finalize design, packaging and graphic collateral 
Phase 4
Implementation
  • Prepare and release final art
  • Create design documentation and style guide
  • Deliver finished packaging and collateral